Penn State University enlisted Decoded.Monks to create a spot that highlights the power of the Penn State community. Embracing this opportunity, we collaborated directly with PSU students, faculty, and community members to develop authentic brand films. By involving them in crafting the message, we showcased how the community is strongest when everyone listens and shows up for one another. These films celebrate the unity and resilience of Penn State, demonstrating that true strength comes from collective engagement and support.