Amex wanted to break new ground by doing something that had never been done before. To achieve this, our team partnered with Bleacher Report to create and host a unique live game show that tested NBA players' knowledge of the game. This innovative event brought together professional athletes in a fun and competitive setting, engaging both the players and fans. The game show not only showcased the players' expertise beyond the court but also highlighted Amex's commitment to creativity and meaningful connections within the sports community.