Jaquay Saintil
Creative Director |
Art Director
Jaquay is a seasoned Creative Director with over 12 years of experience in marketing, branding, and creative production. He specializes in leading innovative cultural campaigns, and his passion lies in crafting brand narratives that deeply resonate with audiences and drive business success.
A strong advocate for leveraging technology to enhance creativity, Jaquay integrates generative AI into creative workflows to streamline ideation processes, increase productivity, and unlock new possibilities for agencies. For him, it’s not just about staying ahead; it’s about redefining what’s possible in the creative space.
As a forward-thinking leader, Jaquay is committed to embedding Diversity into every aspect of his work. He fosters environments where diverse talent can thrive, ultimately driving cultural change that benefits both business and the work
Currently available for Freelance, Full Time gigs, and Pickup Games.
Reach out! let’s chat!
Jaquay.saintil@gmail.com
Resume
June 2015 - Present
Cconncectedd Studio - Founder | Creative Director
Built and ran a creative studio from the ground up, providing bespoke strategic marketing to major global brands, including Nike, Extra Butter, OnlyNYC, Alife, Round2 NYC, Corcoran, JBL, New Balance, Sony, LVHM, and Salomon.
Directed 40+ marketing campaigns, activations, productions, and creative projects concurrently, leading all resources and assets across the 360 cycle, coordinating cross-functional teams of 30+, and sustaining an average ROI of 20%.
Generating impressive business value for the clientele while strengthening long-lasting relationships with key decision-makers within client organizations to ensure ongoing collaboration.
Clients
Nike - Salomon -JBL -New Balance - Sony - Corcoran - LVMH - OnlyNYC - Extra Butter - 100 Wolves - Levis - Netflix and many more ……
Freelance - Various Brands and Agencies*
July 2023 - Present
Momentum Worldwide - Creative Director
Articulating the creative strategy for two flagship accounts, Verizon and Amex, leading the creative team in delivering activiations. Concepting and executing experiential activations for Verizon, pioneering novel creative storytelling concepts and experiential initiatives. Championing transformative campaign for Amex to engage established segments and drive brand loyalty, accelerating card usage. Spearheading novel technologies and tools in the creative process
Integrating DEI practices within the day to day work helping with, retention, and developing diverse talent while creating inclusive environments with a sense of belonging for all, boosting employee morale and wellness.
Clients
American Express - Verizon - William Grant - Geico
August 2020 - July 2023
Media.Monks - Creative Lead
July 2023 - September 2024
Decoded Advertising - BLK@D Founder |
Creative Lead / Producer
Jan 2021 - May 2022
DUMBO Improvement District - Curator /
Creative Director: Cultural Initiatives
February 2013 - November 2016
ALIFE Clothing - Director of Brand Development
Translated consumer and market insights into actionable intelligence, outlining opportunities and developing tailored creative to maximize client brand reach while leveraging data to establish the most suitable methods to position client brands for maximum exposure.
Clients
Penn State University - T-Mobile - Chase - Visa - Robin Hood - Careerbuilder - Intuit - Overdrive - Hulu - Gymshark - Planet Oat
Created and directed Decoded Advertising Black employee ERG group, guiding and supporting Black employees, providing mentorship, and entrenching diversity & belonging practices across all operational areas. While working on producing client facing work
Client
Internal Agency Work
Curated, organized and led multiple successful contemporary and conceptual art exhibitions featuring a wide range of artists in various forms and expressions while pioneering pioneering groundbreaking concepts and art projects.
Coordinated exhibition production from initial planning to completion, overseeing all aspects, including contracting, art loans, budgeting, purchasing, logistics, installation, and de-installation.
Planned and executed inventive social media marketing and PR campaigns to drive awareness and maximize attendance.
Established the creative strategy and roadmap, drove brand awareness and customer engagement, reinforced brand values, and articulated value propositions through compelling messaging to propel sales.
Launched targeted multi channel campaigns, creative events, and activations, created a consistent visual identity, improved brand equity, and generated $300k+ in revenue.