During the pandemic, our team was tasked with creating a unique way to highlight Air Jordan's impact on culture while debuting the new Air Jordan 35. Recognizing that information travels fastest on the web—and without the risks associated with in-person events—we developed "The 35th Dimension," a fully immersive digital experience. This innovative platform allowed us to tell the story of the brand's significance and showcase the new shoe in an engaging, interactive way, reaching audiences safely and effectively during a time of global uncertainty.